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About

A company that has all the resources you're ever likely to need and the attitude to make them work for you...

As one of the best known names in vehicle rental, and part of the Days Group - a Fleet News Magazine Top 250 Company* running over 12000 vehicles, we have the resources to offer you something for every eventuality, from cars and commercials to access lifts, and other specialist vehicles.

Flexible hire periods that can run from just one day to 36 months, mean that you're only committed to the costs of the vehicle for the time that you're using it.

The Day's name stands for commitment - our business is to know your business, and that means being here round the clock to make sure you get the right vehicle in the right place, just when you need it - even for emergency breakdown cover.

Stay ahead - talk to us now to see how we can help: 0800 3897676

 

Welcome message from Graham M. Day F.C A

The company was started in 1926 by my Grandfather Mr. Charles Edward Manton Day thus the name C.E.M. Day Ltd. A name we sometimes abbreviate to Day's for simplicity. As you can see from this date we have reached our 91st year in business in Swansea and South Wales.

From small beginnings in 1926 we employed eight people in St. Helens Road, Swansea. During the difficult war years the company was run by my auntie Valerie Day. On returning from the war my father Geoffrey Manton Day M.C. (Jimmy Day) took over the running of the company during which time it expanded rapidly. Since Mr. Day's death in 1984 I have been Chairman and Managing Director, ably supported by Miss Jill Day my sister, Fellow Directors, Senior Managers and other employees. The company has remained in private ownership since 1926.

Now the company employs in the region of 600 people throughout South Wales, one of the largest private employers in the area.

The history of the company has been punctuated by progressive development, expansion and success, resulting in the company today being the largest Welsh based dealer group within Wales and within the top fifty dealer groups nationally. With group turnover in excess of £200 million pounds sterling.

Since its inception our company has been at the forefront of change and innovation receiving many awards from both the manufacturer and other external bodies. In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. In 1992 we achieved recognition as a B.S.I. registered company, and achieved national recognition as an Investors In People organisation in early 1995.

Undoubtedly the commitment and enthusiasm displayed by all our staff has contributed significantly to our success. Our focus for the future is to maintain this culture of continuous development to the benefit of our customers, our company and our employees.

Graham Day
Chairman and Chief Executive Officer

Commercial Vehicles For Sale Value Your Vehicle

NEWS / BLOG

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Day's Rental is a trading name of Car Hire (Days of Swansea) LTD, a company registered in England and Wales (#00571025). Registered address: Swansea Road, Gorseinon, Swansea, Wales, SA4 4LL.

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